2. Reading comprehension
1) One of the interesting inventions is the invention of the striped toothpaste. Read how it is made, choose the picture that illustrates the story and give captions.
How are the stripes put into striped toothpaste? The toothpaste is not striped when it is put into the tube, as some people imagine. At the factory, red paste and white paste are put into the tube separately, with the red paste completely filling the part near the cap. A short hollow pipe is also put into the toothpaste tube. When the toothpaste tube is squeezed, the white paste is pushed down the inside of the small pipe, while the red paste is pushed into five grooves on the outside. In this way, stripes of red paste are mixed into the white paste as it comes out of the tube.
2) Phones are very popular and often improved.
Read the advertisement and mark the statements 1-5 with T if the information is TRUE or with F if the information is FALSE.
1. It's possible to see the other person while talking with him/her._
2. You have to have an answering machine in your pocket if you go somewhere. _
3. You needn't answer at once if you don't want to. _
4. Ericsson provides a lot of options. _
5. Ericsson is one of the leading companies in the world. _
"YOU HAVE TO COMMUNICATE TO STAY IN BUSINESS BUT YOU DON'T HAVE TO STAY IN THE OFFICE."
Bo Hedfors, President & C€0, €ricsson Inc., Texas, USA
Fast decisions sharpen your company's competitive edge. Out of reach can easily mean out of the picture - but an Ericsson mobile phone lets you respond quickly to your customers and keep in touch with your colleagues.
Ericsson makes it possible to communicate with anyone, anywhere, anytime - yet still respects people's need to divert calls or use an answering service to create pockets of privacy. Ericsson's systems provide these advanced features because Ericsson is a world leader in the development and implementation of systems for mobile phones, serving more than 40% of the world's cellular subscribers.
Ericsson's 80,000 employees are active in more than 100 countries. Their combined expertise in switching, radio and networking makes Ericsson a world leader in telecommunications.
It's about communication between people. The rest is technology.
3) Special conferences are held to explore the full range of CD-ROM solutions.
Read the descriptions of CD-ROM options for different markets. Choose the most suitable title (A-E) for each (1-4) description. There is one extra title which you do not need to use.
A. Business Resources
B. Home Entertainment
C. Cross Platform Development
D. Licensing Strategies: Copyrights and CD-ROM
E. Education and Reference
Session 1 _
The wide range of different CD-ROM platforms — including Apple, DOS, Windows, CDTV, CD-I and UNIX — creates a challenge for developers. For which platform should a product be developed first, and how can development resources be given to create as wide a market for a product? This session will examine the possibility of development and review the obvious and hidden expenses that occur as products are ported to different systems. Learn about techniques that can simplify data conversion. Find out about the challenges — and solutions — for porting software, sound, graphics and video to different platforms.
Session 2 _
This session will examine those CD-ROM products that have demonstrated success in the areas such as encyclopedias, electronic books, < references and classroom study aids and review the important content and design issues for new applications. The potential — as well as the costs — for disc-based textbooks and multimedia classroom learning will be examined — along with the practical issue of whether CD-ROM and multimedia technology can replace textbooks in the near future.
Session 3 _
CD-ROM provides a new way of presenting and distributing information resources. When presented as a highly-interactive database or multimedia format, the value of this information is quite different than traditional print media. This session will focus on those "mission critical" products that have become popular business research tools. A range of different CD-ROM product categories will be covered, including those relating to competitive research, directories, programming resources, desktop publishing tools, mapping, electronic periodicals and financial statistics.
Session 4 _
This session will also cover key content issues, software, computing platforms, installed base, and the potential for use of multimedia features. This session will examine a variety of existing and new applications on major platforms, including CD-ROM, CD-ROM XA, CD-I and CD-V. See how the use of images, sound, animation and full motion video will affect home computing platforms. Learn how themes relating to music, art, travel, games and home references can be integrated with entertainment and home education needs.
1) One of the interesting inventions is the invention of the striped toothpaste. Read how it is made, choose the picture that illustrates the story and give captions.
How are the stripes put into striped toothpaste? The toothpaste is not striped when it is put into the tube, as some people imagine. At the factory, red paste and white paste are put into the tube separately, with the red paste completely filling the part near the cap. A short hollow pipe is also put into the toothpaste tube. When the toothpaste tube is squeezed, the white paste is pushed down the inside of the small pipe, while the red paste is pushed into five grooves on the outside. In this way, stripes of red paste are mixed into the white paste as it comes out of the tube.
2) Phones are very popular and often improved.
Read the advertisement and mark the statements 1-5 with T if the information is TRUE or with F if the information is FALSE.
1. It's possible to see the other person while talking with him/her._
2. You have to have an answering machine in your pocket if you go somewhere. _
3. You needn't answer at once if you don't want to. _
4. Ericsson provides a lot of options. _
5. Ericsson is one of the leading companies in the world. _
"YOU HAVE TO COMMUNICATE TO STAY IN BUSINESS BUT YOU DON'T HAVE TO STAY IN THE OFFICE."
Bo Hedfors, President & C€0, €ricsson Inc., Texas, USA
Fast decisions sharpen your company's competitive edge. Out of reach can easily mean out of the picture - but an Ericsson mobile phone lets you respond quickly to your customers and keep in touch with your colleagues.
Ericsson makes it possible to communicate with anyone, anywhere, anytime - yet still respects people's need to divert calls or use an answering service to create pockets of privacy. Ericsson's systems provide these advanced features because Ericsson is a world leader in the development and implementation of systems for mobile phones, serving more than 40% of the world's cellular subscribers.
Ericsson's 80,000 employees are active in more than 100 countries. Their combined expertise in switching, radio and networking makes Ericsson a world leader in telecommunications.
It's about communication between people. The rest is technology.
3) Special conferences are held to explore the full range of CD-ROM solutions.
Read the descriptions of CD-ROM options for different markets. Choose the most suitable title (A-E) for each (1-4) description. There is one extra title which you do not need to use.
A. Business Resources
B. Home Entertainment
C. Cross Platform Development
D. Licensing Strategies: Copyrights and CD-ROM
E. Education and Reference
Session 1 _
The wide range of different CD-ROM platforms — including Apple, DOS, Windows, CDTV, CD-I and UNIX — creates a challenge for developers. For which platform should a product be developed first, and how can development resources be given to create as wide a market for a product? This session will examine the possibility of development and review the obvious and hidden expenses that occur as products are ported to different systems. Learn about techniques that can simplify data conversion. Find out about the challenges — and solutions — for porting software, sound, graphics and video to different platforms.
Session 2 _
This session will examine those CD-ROM products that have demonstrated success in the areas such as encyclopedias, electronic books, < references and classroom study aids and review the important content and design issues for new applications. The potential — as well as the costs — for disc-based textbooks and multimedia classroom learning will be examined — along with the practical issue of whether CD-ROM and multimedia technology can replace textbooks in the near future.
Session 3 _
CD-ROM provides a new way of presenting and distributing information resources. When presented as a highly-interactive database or multimedia format, the value of this information is quite different than traditional print media. This session will focus on those "mission critical" products that have become popular business research tools. A range of different CD-ROM product categories will be covered, including those relating to competitive research, directories, programming resources, desktop publishing tools, mapping, electronic periodicals and financial statistics.
Session 4 _
This session will also cover key content issues, software, computing platforms, installed base, and the potential for use of multimedia features. This session will examine a variety of existing and new applications on major platforms, including CD-ROM, CD-ROM XA, CD-I and CD-V. See how the use of images, sound, animation and full motion video will affect home computing platforms. Learn how themes relating to music, art, travel, games and home references can be integrated with entertainment and home education needs.